I'm Alex Carroll, a strategic product and brand designer helping growth-minded leaders launch revolutionary products and companies in the SaaS, fintech, and e-commerce space.

I'm a brand and product design leader helping transformational companies use design and technology to put a dent in the universe.
As a designer, my role is to act as a catalyst for positive change by reframing problems through a human-centered lens. I use design to uncover new opportunities, imagine divergent futures, and guide stakeholders on the path forward.
My experience has taught me the importance of understanding the customer’s needs and expectations. I work with teams to create designs that are both aesthetically pleasing and functionally effective.
I work closely with cross-functional teams to implement effective design thinking methods and tactics to help achieve business goals and increase user satisfaction. I like being thrown into organizations' most complex problems and coming out the other side having untangled a messy ball of yarn.
The opportunity to work with a variety of different stakeholders, from product managers to executives, has allowed me to gain a better understanding of overall product strategy and how to best communicate my designs to the team so the best user experience remains the top priority.
Overall, my experience as a product designer for SaaS startups has been incredibly rewarding. I have gained a wealth of knowledge and experience in the field and I am confident that I can use this to continue to create successful products together with my clients.

Illustration

CLIENT EXPERIENCE

My work with brands of different scale and industries has allowed me to borrow knowledge and best practices that can be applied to various projects.

LET'S COLLABORATE

Are you building something creative and game-changing?