As the lead product designer for the company's Marketplace product, I worked with product managers, user researchers, and engineers to devise and implement new e-commerce strategies to grow purchases, engagement, and gross merchandise volume.

Forma employee benefits marketplace


The Marketplace allows employees to directly spend their employer-sponsored benefit accounts on wellness products instead of using their own funds and filing claims.

SaaS UI track competitors

Gym and Fitness Pages

We redesigned product landing pages for the gym and fitness category, which was the most popular category on the store.
By doing so, users were able to easily see the benefits of purchasing fitness memberships through Forma and see how it worked.


Fitness Promo Page

To highlight the most popular category in the store, we created a campaign to highlight gym and fitness memberships.

Want to see more work?