ReviewTrackers is a Chicago-based SaaS company helping businesses track, monitor, and act on their online reviews. As the sole product designer at the company, I led efforts to redesign the dashboard, the look and feel of the desktop and mobile application, and design new features through customer interviews, user research, and collaboration with product and engineering teams.
Dashboard iterations through testing stages
A new feature on the platform allowed users to track their competitors automatically based on their Google profiles. The platform could crawl the competitors' review profiles and report back on interesting reviews and trends.
Sometimes, people will go back and update their reviews after speaking to a customer service representative after a negative experience.
Users needed a way to track and visualize when those changes occurred so they could see how successful their responses were.
To solve that, we introduced review history. When clicking into an individual review, users could see the history of that review, including the highlights of any changes the reviewer made as well as an analysis of their sentiment.
Review Detail Page
The in-depth detail page for reviews was completely redesigned to allow for easy scanning of the rating and review content, while allowing for the addition of keywords, tags, notes, and status changes.
The updates and features - such easy left/right arrow keyboard support to make browsing and responding to reviews faster - were based on extensive user interviews and testing to understand how we could optimize users' workflows.
Amplify is a custom embeddable widget that can be placed on customers' websites to build trust and increase SEO.