PROJECTS

Side

As the lead product designer on the Transaction Management team, I worked with product managers, user researchers, and engineers to devise and implement new e-commerce strategies to grow purchases, engagement, and gross merchandise volume.


Forma employee benefits marketplace

Future Vision Video

With the help of the marketing and product team, I created future-thinking designs that envisioned what the mobile Side app would look like in 2026. The final product of the promotional video is below.

Gym and Fitness Pages

We redesigned product landing pages for the gym and fitness category, which was the most popular category on the store.
By doing so, users were able to easily see the benefits of purchasing fitness memberships through Forma and see how it worked.

Illustration
Illustration

Fitness Promo Page

To highlight the most popular category in the store, we created a campaign to highlight gym and fitness memberships.

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Alex Carroll Design
Alex Carroll Design